The Alliance, signed to Asylum, is able to hold it down as a group while each member is successfully able to rip the stage. The Alliance fulfills the vision that comprises of a strong unit but also one in which each member remains to stand on its own legs and reach the highest heights in music. They breed versatility and won’t allow themselves to be lumped into the ‘crunk’ category although the group is from Georgia. Instead, they want the world to know that they will eventually branch off in various directions with diverse sounds and solo projects. No one-hit wonders here! Instead they use The Alliance as a platform, just as the tattoo, as a vehicle for creativity..and by the way- everyone in the group sports tattoos).

In many eyes hip-hop can be seen as a source of negative energy, however, The Alliance uses its momentum to pull their personal experiences into a positive light. ‘Real Life’ is the underlying thread of The Alliance. Overcoming trials and tribulations is each of their life stories as urban youth. It is by their life experiences that they are able to relate to each other and bring their real life stories to masses of people. They use great strategy and the negativity and jealousy that they get from naysayers as a catalyst to continue making hot crossover material that their fans love and appreciate. While they remain humble and hungry as they add to the overall culture of hip-hop they want everyone to know they are about the business of strategically putting out music the fans want to hear.