Some musicians are meant to be heard but not seen - merely an auditory experience and nothing more. IAMX, on the other hand, isn’t merely a band... it's an event - a full-on aural and visual attack with the dynamic and inimitable English musician and songwriter Chris Corner (of Sneaker Pimps) leading the charge.

With the European marketplace going bonkers for his blend of dramatic synth-rock, darkness-infused pop, and intricately-constructed indie dance, IAMX, currently based in Berlin, has been headlining festivals in Austria, Belgium, Czech Republic, Poland, etc. and sharing the stage with Placebo, Franz Ferdinand, and The Cardigans among others.

Like an 80s electro glam soundtrack to a Jan Švankmajer film or an almost unfathomable hybrid between the sexy swagger of Prince and the cool and collected respectability of Roxy Music, IAMX mixes Chris’ erotically-charged vocals with music that is, at once, frantic yet controlled.

With such strikingly cinematic songs as the waltzy drama of "President" to the percussive sexual predatory dirtiness of "The Negative Sex" to the indelibly infectious synthpop of the sweeping "Spit It Out", The Alternative is exactly just that - the alternative to the cookie-cutter music scene that dominates the airwaves. Considering the rabid reception he receives from his performances, it seems it's time for the masses to latch onto The Alternative.

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