Robert James Ritchie (born January 17, 1971) in Romeo, Michigan, a suburb of Detroit. Best known as Kid Rock, is an American rapper, singer and rock musician most notable for his self-titled rap/hard rock/country band. One of the unlikeliest success stories in rock at the turn of the millennium, Detroit rap-rocker Kid Rock shot to superstardom with his fourth full-length album, 1998's Devil Without a Cause. What made it so shocking was that Rock had recorded his first demo a full decade before, been booted off major label Jive following his Beastie Boys-ish 1990 debut Grits Sandwiches for Breakfast, and toiled for most of the decade in obscurity, releasing albums to a small, devoted, mostly local fan base while earning his fair share of ridicule around his home state. Nevertheless, Rock persevered, and by the time rap-metal had begun to attract a substantial audience, he had perfected the outlandish, over-the-top white-trash persona that gave Devil Without a Cause such a distinctive personality and made it such an infectious party record.