Structured data and schema markup are essential tools for enhancing a website’s visibility in search engine results pages (SERPs). Structured data is a standardized format for providing information about a page and its content, making it easier for search engines to understand. Schema markup, a type of structured data, is used to help search engines interpret specific types of content, such as reviews, events, or product details. By implementing schema markup, businesses can enable rich results like star ratings, FAQs, and more, improving click-through rates and user engagement. Adding structured data not only aligns with the goals of search algorithms but also ensures that your content stands out in competitive search environments, driving more organic traffic.
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