Hi, I'm William Jo. I make best customized hats in Canada. I started Hat Store Canada in 2012 because I couldn't find headwear that actually fit my skull without squeezing my temples or floating above my ears like a bad halo. I measure every curve of your head with old tools that don't lie. I pick wool from Alberta ranches where the sheep survive winters harsher than Toronto's worst February. I block felt on wooden forms I've used thousands of times. I stitch sweatbands by hand because machines can't feel when the tension is right. I don't do mass production. I don't do rush jobs. I build one hat at a time, for one specific skull, and I make sure it outlasts every trend that tries to kill it.