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The Significance of Trademarks and Copyright in Branding
Both trademarks and copyright are crucial resources for creating and defending a brand. A brand’s creative components, such as slogans, logos, and advertising materials, are protected by copyright, whereas its identity in the marketplace is safeguarded by how much does it cost to trademark a band name. When combined, these types of intellectual property offer a strong foundation for protecting the value and reputation of a business. It is imperative for businesses to exercise effective copyright and trademark management in order to preserve a powerful and memorable brand that appeals to customers.
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