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How To Promote A Music Video Online For Free

2 months ago

Are you struggling to figure out how to promote a music video online, for free. It requires a strategic approach that leverages various digital platforms and tactics. Here are some effective methods to promote your music video without spending money:

1. Distribute Across Multiple Platforms: Upload your music video to multiple platforms such as YouTube, Facebook, Instagram, and Twitter to widen its reach and accessibility to different audiences.

2. Utilize Social Media: Leverage social media platforms to share teasers, behind-the-scenes footage, and promotional posts, to generate buzz around your music video. Take advantage of engaging with your followers, using relevant hashtags, and encouraging shares and reposts to increase visibility.

3. Engage with Online Communities: Participate in music-related groups and forums, on platforms like Reddit, Facebook Groups, and Discord, where you can share your music video and engage with a targeted audience.

4. Collaborate with Other Content Creators: Reach out to other content creators, such as vloggers, podcasters, or influencers within the music niche, and propose collaborations to discover how to promote a music video on their channels or platforms.

5. Leverage Email Marketing: Build an email list of fans and supporters through your website or social media, and use email marketing to notify fans about the release of your video. Consider offering exclusive content or behind-the-scenes insights to incentivize engagement to promote your music video online.

6. Cross-Promote with Other Artists: Collaborate with other musicians or bands to cross-promote each other’s music videos, on social media and through joint promotional efforts, mutually expanding your reach and learning how to promote a music video online.

7. Reach Out to Music Blogs and Online Publications: Research and reach out to music blogs, online magazines, and websites that feature independent artists, and submit your music video for potential coverage. Look for platforms that accept submissions for music video premieres or reviews and teach you how to promote a music video online.

8. Engage Your Audience: Respond to comments, direct messages, and mentions related to your music video, and create engaging conversations to foster a sense of community and connection with your audience.

9. SEO Optimization: Optimize the title, description, and tags of your music video on platforms like YouTube with relevant keywords, to improve its visibility in search results and recommendations.

10. Leverage User-Generated Content: Encourage fans to create and share their own content inspired by your music video, such as reaction videos, covers, or dance challenges, and engage with and share their content to amplify your reach.

11. Utilize Analytics and Insights: Use analytics and insights provided by various platforms to understand the performance of your music video and refine promotional strategies to promote a music video online, based upon audience engagement and behavior.

12. Create Engaging Visual Content: Share visually appealing and engaging graphic content on platforms like Instagram and Pinterest promote your music video, such as lyric cards, animated snippets, or visually compelling stills.

By implementing strategies such as these, you can effectively promote your music video online without incurring substantial costs, leveraging the power of digital platforms, social interaction, and community engagement to increase awareness and viewership of your music video.

Hal Willis

Credit to Chat Smith

Music Publishers You Need To Know

3 months ago

There are several influential music publishers who have played significant roles in shaping the music industry. Here are some of the key players that you might want to know about.

1. Sony/ATV Music Publishing: As one of the largest music publishers in the world, Sony/ATV Music Publishing has an extensive catalog that includes some of the most iconic songs and artists in history. With an impressive roster of songwriters and a global reach, Sony/ATV holds the rights to an extensive range of musical works across various genres.

2. Universal Music Publishing Group: Universal Music Publishing Group is another major music publisher. With a diverse catalog that spans from classic compositions to contemporary hits, the company represents a wide array of songwriters and artists. Its global presence and strategic partnerships contribute to its significance in the music publishing landscape.

3. Warner Chappell Music: Warner Chappell Music is a leading music publisher known for its rich and diverse catalog of songs. The company represents a wide range of songwriters and composers, and its collection of iconic musical works has a significant impact on the music industry. With a global reach and a strong presence in various markets, Warner Chappell Music continues to be a major force in the world of music publishers.

4. Kobalt Music: Kobalt Music is a modern music publisher that has made a name for itself by offering innovative and transparent services to songwriters and artists. With a focus on technology and data-driven solutions, Kobalt has established itself as a key player in the evolving music industry landscape. The company’s approach to rights management and collection has set new standards for music publishing practices.

5. BMG Rights Management: BMG Rights Management is a global company that operates as both a music publisher and a record label. With a focus on supporting artists and songwriters, BMG offers a range of services tailored to the needs of its diverse roster of talent. The company’s commitment to fair and transparent deals has contributed to its reputation as a progressive and artist-friendly music publisher.

These are just a few examples of the influential music publishers that have made a significant impact on the industry. Each of these companies brings its own unique strengths and contributions to the world of music publishing, and their roles in supporting and promoting the work of songwriters and artists are crucial to the continued growth and development of the music industry. 

Hal Willis

Credit to Chat Smith

Ways To Discover New Music

4 months ago

Discovering new music can be an exciting and enriching experience, offering opportunities to explore different genres, connect with emerging artists, and expand your musical horizons. Here are several ways to discover new music:

1. Streaming Platforms: Services like Spotify, Apple Music, Amazon Music, and Tidal offer personalized recommendations, curated playlists, and algorithm-driven discovery features to help you discover new music. Create and explore playlists, check out “Discover Weekly” or “Release Radar” playlists, and leverage these platforms’ recommendation engines to unearth new artists and songs.

2. Music Blogs and Websites: Explore music-focused blogs and websites such as Pitchfork, Stereogum, Consequence of Sound, and NME for reviews, interviews, and recommendations for new and emerging artists across various genres. And of course, visit our blog at  American Music Channel any time to see breaking artists and news.

3. Social Media and Music Communities: Utilize platforms like Reddit, Twitter, and Facebook to join music communities and subreddits where users share and discover new music. Following musicians, labels, and industry professionals on social media can also provide access to fresh releases and insider insights.

4. Live Shows and Local Venues: Attend live performances at local venues, open mics, and music festivals to discover new talent and experience the thrill of live music. Many cities have vibrant live music scenes that showcase emerging artists and underground talent.

5. YouTube and Music Videos: Dive into the vast array of music videos and live performances on YouTube to discover new music. Follow related channels and explore recommendations for an eclectic musical journey.

6. Radio and Podcasts: Discover new music through traditional radio, DJ-curated shows, and local stations that focus on emerging artists. Also, explore music-centric podcasts featuring interviews, reviews, and guest performances offering unique insights into new music.

7. Record Stores and Vinyl Collectives: Visit independent record stores and vinyl collectives to explore curated selections, in-store performances, and a community of music enthusiasts passionate to  discover new music.

8. Music Magazines and Zines: Engage with physical and digital music magazines, as well as niche zines dedicated to specific genres or scenes, for in-depth features, artist discoveries, and exploration of musical movements.

9. Music Discovery Apps: Leverage apps such as Shazam, Musixmatch, and Bandcamp to discover new music, access tailored recommendations, and discover new artists and tracks based on individual preferences and listening habits.  Instagram is also becoming very popular with new artists as well as music fans

10. Collaborative Playlists and Music Curation Platforms: Explore Bandcamp, SoundCloud, and Mixcloud to discover and engage with curated playlists and collections of music created by artists and curators, providing a unique perspective on new music.

11. Music Festivals and Industry Events: Immerse yourself in music festivals, industry showcases, and conferences to discover new talent, witness live performances, and connect with industry professionals for an insider’s look at emerging music.

Conclusion:  By embracing a multifaceted approach to music discovery, you can engage with different musical communities, uncover fresh sounds, and cultivate a diverse musical landscape that reflects your evolving tastes and interests. Whether it’s through online platforms, live experiences, or in-depth exploration of music journalism, there’s a world of new music waiting to be discovered.

Hal Willis

Credit to Chat Smith

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